Daniel Craig, a 56-year-old British actor and producer who has already had a very successful film career, is currently breaking new ground. A new fall/winter campaign for the Spanish brand Loewe has added another feather to his already impressive repertoire of appearances in ads and campaigns for fashion businesses. The star’s images and videos have already been posted to the brand’s Instagram page.
Craig presents himself to the camera as the personification of “anti-fashion.” Supported by LVMH, the campaign has a purposefully “unfashionable” aesthetic. The film features the actor dressed as “grandpa” in knitwear, an eye-catching color scheme, and classic East End pieces, including open-collared leather jackets and knitwear in vivid hues.
David Sims, the renowned photographer from the 1990s, captured an entirely different angle of Craig. Admirers of the celebrity can’t help but be amazed by his remarkable metamorphosis, from his distinctively fitted tuxedos, Omega watches, and shirtless hot looks to his tough appearance as an untidy man with a flattened side fringe.
Daniel officially enters the world of fashion with this partnership with the wildly successful luxury brand, which came in third in Lyst’s Index report for the first quarter.
The actor didn’t really let go of his spy identity until he left the James Bond role. Daniel’s recent roles in movies such as Knives Out and Glass Onion have sparked a fashion comeback.
He broadened his fashion horizons by playing the deliciously elegant Texan investigator, Benoit Blanc. He’s become something of a style icon thanks to his bottle-green suits, salmon-pink linen shirts, and nautical polo shirts.